Reduce Shopping Cart Abandonment This Holiday Season

SeeWhy recently quoted a Forrester report on the top five causes of shopping cart abandonment. These included too-expensive shipping and handling; not being ready to purchase the product; a desire to compare prices on other sites; the product's price being higher than the shopper was willing to pay; and a desire to save products in the cart for later consideration. While you may not be able to address all of these issues, you can address many of them (and others) with proper shopping cart design and layout